Project Details

At Jocco Agency, we had the exciting opportunity to design a standout piece for A Fish Named Fred’s SS24 collection: a playful, stylish fish-print t-shirt. Known for their colorful, offbeat approach to fashion, A Fish Named Fred wanted a design that embodied their motto—“Be proud, stand out”—while staying fun and accessible for all ages.

The Design Concept: A Fun and Unified Fish Print

The goal was to create a t-shirt that brings a smile and captures the relaxed, sun-kissed vibe of the Fred Coast collection, inspired by California’s vibrant beaches and surf culture. For this, we developed a unique fish pattern, crafted to be fresh, intriguing, and versatile. To ensure the shirt felt like a part of the larger collection, we incorporated elements from other SS24 prints—like subtle shark accents—to tie it all together while giving the design a unique edge. This blend of aquatic motifs adds depth and cohesion, making it an interesting yet harmonious addition to the line.

About the Fred Coast Collection

The Fred Coast SS24 collection is a celebration of coastal freedom and the laid-back lifestyle of California. Each piece is infused with ocean-inspired colors and patterns that capture the powerful beauty and tranquility of the sea. This t-shirt is no exception, bringing the coast's playful spirit to life with a bold print that’s as relaxed as a day on the beach.

Why It Works

• Appealing to All Ages: The design strikes a balance between playful and sophisticated, making it a versatile piece for everyone.
• Unique Storytelling Through Print: The fish motifs, with added shark elements, tell a cohesive story of the ocean while keeping the design interesting and dynamic.
• Part of a Bigger Picture: The t-shirt complements the overall Fred Coast collection, creating a consistent look that amplifies A Fish Named Fred’s distinct style.

We’re thrilled to see this design as part of A Fish Named Fred’s mission to bring more color, joy, and boldness into the world. Whether you’re at the beach or just want to carry a bit of its spirit, this fish-print t-shirt is ready to make waves this summer!