Project Details

We were thrilled to collaborate with Creallure, a nonprofit art festival in Utrecht, to design both a vibrant poster and an animated digital version to promote this unique event. Creallure is all about celebrating creativity and community through interactive art activities and installations, bringing together people of all ages to explore and create. Our mission was to create a design that captures the spirit of Creallure and draws in the city’s diverse community.

The Design: Bringing Creallure to Life

Our poster for Creallure reflects the festival’s energetic and inclusive atmosphere, using bright colors and flowing shapes that evoke creativity and movement. We wanted the design to feel lively and approachable, inviting passersby to join the celebration. To enhance the festival’s reach, we also designed an animated digital poster, adding gentle motion to bring the Creallure branding to life in a captivating way. The animation emphasizes the playful, artistic vibe of the event, making it a standout on digital displays around Utrecht.

Impact and Engagement

• Vibrant Visuals: The bold color scheme and dynamic shapes make the posters impossible to miss, embodying the creativity of Creallure.
• Engaging Animation: The animated poster adds an interactive element, grabbing attention on digital platforms and encouraging people to get involved.
• Citywide Awareness: With posters displayed all around Utrecht, the design helps spread the word and build excitement for the festival, bringing Creallure to the forefront of the local art scene.

It’s been a joy to work with Creallure in bringing their vision to the streets of Utrecht. We’re excited to see the festival grow and inspire creativity throughout the city!

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