I want to take you through one of our latest branding projects that we’re especially proud of. As a creative design agency, we had the opportunity to work with a new intercom company that’s about to make waves in the market. They’re offering high-end intercom systems for both B2B and B2C customers, and they needed a brand identity that could match the premium quality of their products. Let’s dive into how we brought their vision to life!
The intercom company came to us with a logo icon already in place, which was a great starting point. Our task was to explore different logo layouts that would work across various platforms—everything from their website to product packaging and marketing materials. We experimented with positioning, proportions, and how the logo icon could interact with the brand name.
It was important to create versatile logo variations that could be used in different scenarios, like a horizontal version for website headers and a compact version for social media. This flexibility ensures that the brand looks consistent wherever it appears, while also maintaining a sleek, modern feel that speaks to their tech-forward approach.
Once we had a few logo layouts sorted, it was time to move on to one of my favorite parts of the branding process—choosing the color palette. For this intercom brand, we wanted to capture a sense of professionalism, trust, and innovation. With these goals in mind, we explored a range of options and presented six different color palettes to the client.
The chosen palette ended up focusing on deep, rich blues and cool greys, with a touch of bright blue as a highlight. The dark blue and greys give the brand a timeless, high-end feel, while the bright blue brings in a pop of energy and modernity, representing the cutting-edge technology they bring to the market. This balance between classic and contemporary colors helps to establish a brand identity that appeals to both business clients and tech-savvy consumers.
Next up was selecting the right typography—another crucial piece of the brand identity puzzle. We suggested a few font options that would complement the logo and color scheme, offering a mix of styles from clean and minimal to bold and dynamic. After considering the options, the client chose Arsenal as their go-to font.
Arsenal is a strong, versatile typeface that pairs well with the sleek and modern look of the intercom brand. It’s both readable and professional, making it ideal for use across different touchpoints—from website copy and brochures to user manuals. The choice of Arsenal really tied everything together, giving the brand a cohesive and polished feel.
After refining the logo layouts, color palette, and typography, we were able to create a professional and cohesive brand identity that truly reflects the essence of this new intercom company. The brand now has a visual language that’s consistent, polished, and ready to make a strong impression in the competitive intercom market.
This brand identity is all about combining elegance with cutting-edge tech—a look that feels approachable and trustworthy for B2C customers, while also being serious and reliable for B2B clients. The deep blues and greys give a sense of stability, while the bright blue brings a fresh, modern touch that sets them apart from their competitors.
Working on this project was a fantastic experience, allowing us to dig deep into what makes a brand feel both high-end and accessible. Seeing the final result come together—logo variations, color palettes, and typography that align perfectly—reminds us why we love what we do. It’s always rewarding to see a brand identity come to life in a way that feels just right for the client and their audience.
If you’re looking for a creative design team to bring your brand to the next level, or if you just love chatting about the art of branding, feel free to reach out. We’d love to hear from you!
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