Project Details

At Jocco Agency, we pride ourselves on pushing creative boundaries and crafting compelling advertising campaignsthat elevate brands. For this project, we teamed up with Evnia, a Philips brand, to create a dynamic in-store ad campaignfor MediaMarkt Germany. The goal was clear: to spread the word about Evnia’s exciting combo deal—a free pair of headphones with the purchase of a new monitor.

A Fresh Approach to Advertising Design

Evnia, known for its high standards and precise brand guidelines as part of the Philips family, came to us for a design that would stand out in a competitive retail environment. We knew this project called for out-of-the-box thinking. With years of experience in graphic design, we guided Evnia beyond their comfort zone, encouraging them to embrace a more playful and engaging approach to text layout and visual storytelling. Our aim was to craft an ad that not only showcased the 3 featured monitors but also captured attention and conveyed the excitement of the special offer.

Designing Within the Lines—But Thinking Outside the Box

Working within Philips' strict brand guidelines was a challenge, but it’s one that we thrive on. We balanced Evnia’s need for consistency with a fresh, eye-catching design that would capture the attention of MediaMarkt shoppers. Through bold typography, dynamic layouts, and a visually engaging presentation of the monitor lineup, we created posters that spoke directly to customers, highlighting the exclusive deal. The final graphic design adhered to brand standards while adding a layer of creative flair that brought Evnia’s message to life.

Captivating In-Store Displays for Maximum Impact

The result? A series of stunning in-store posters now displayed across MediaMarkt Germany locations, showcasing the three monitors included in the promotion. Each poster not only emphasizes the free headphone offer but also communicates the quality and innovation behind Evnia’s products. By merging Evnia's trusted brand identity with Jocco Agency’s creative design expertise, we developed a campaign that truly stands out.