Project Details

At Jocco Agency, we had the chance to create a unique beach towel for A Fish Named Fred as part of their playful SS24 collection. This towel isn’t just an accessory; it’s a statement piece that brings together the brand’s quirky, ocean-inspired vibe with a fun twist. Known for their bold colors, eccentric prints, and love for all things fish, A Fish Named Fred wanted a towel that felt right at home alongside their beach-ready SS24 apparel.

The Design: Coastal Fun Meets Fred’s Signature Style

To keep the look cohesive with the rest of the collection, we used design elements and patterns from the SS24 shirt prints, blending them seamlessly into the towel for a unified look. This approach not only makes the towel an extension of the collection but also creates a visual harmony with A Fish Named Fred’s signature style. As a finishing touch, we added a playful quote: "Here lies the best catch of the day!"—a nod to the brand’s love of fish and their mission to stand out with creativity and humor. This little detail adds a bit of personality and makes the towel a fun conversation starter, whether you’re lounging at the beach or poolside.

Why This Towel Stands Out

• Collection Cohesion: By incorporating assets from the SS24 shirt designs, the towel feels like a natural part of the collection, making it the perfect accessory.
• Playful Branding: The witty quote adds an extra layer of personality and fun, aligning with A Fish Named Fred’s joyful and vibrant brand identity.
• Beach-Ready Aesthetic: The design captures the relaxed, carefree vibe of summer, making it a must-have for fans of the Fred Coast collection.

We’re excited to see this towel bring even more color and character to A Fish Named Fred’s SS24 lineup. With its quirky fish theme and eye-catching design, it’s sure to be the “best catch of the day” for Fred fans everywhere!